Firehouse Subs – Big 8

Firehouse Subs “Big 8 Showdown” was a digital activation campaign with a sweepstake supported with social media content creation. Taking advantage of the buzz around march madness, “Big 8 Showdown” was a fun way for users to vote for their favorite subs in the menu, and enter the sweepstakes for a chance to win a big prize. Social media content announcing results with humor increased the engagement of Firehouse Subs. 

As a result, Firehouse Subs was able to collect more leads than their previous digital activations and multiplied their social engagement.